Many hotels use green energy marketing strategies which are designed to save the environment. Most hotel guests are not interested in the strategies that are used, such as reusing towels. Starwood Hotels has implemented a program that guests find useful which offers discount vouchers to customers who refuse room cleaning, which saves water and energy.

It is a win for the hotel - as they can profit by reduced employee costs. It could be said that it is a win for the environment. But - is it a win for the housekeepers, who have less hours (due to reduced need to clean rooms) with more work (due to more work per room, since the rooms haven't been cleaned for days)?