Consumers are more empowered than ever when choosing hotel accommodations. Hotel review sites like TripAdvisor allow for every individual to really look into a hotel, and see what other people are saying about the accommodations. In fact, a study revealed that 96% percent of the people searching for hotels use these hotel review sites. The reviews give an individual some insight that you wouldn’t get from the hotel itself, giving the consumer a better chance that they will be more satisfied with their stay.

Faked reviews?

One interesting fact noted in this article is that 30% of the people who are looking for hotels feel that reviews can be faked. I know that when I look at the reviews, I mentally throw out most of the 5 star reviews (or whatever rating is used), as well as most of the 1 star reviews.

It is tough for a hotel to be absolutely perfect, so how can all the visitors rank a hotel as 5 stars? On the flip side, how can a hotel be absolutely no good, when most of the other reviewers are ranking the hotel at 3 stars or above?

The 2-4 star reviews will give you a much better feel for the hotel's pros and cons, so you can better determine the best hotel for you.

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Making proper use of hotel reviews